Big Red Group supports campaign to boost Cairns and Great Barrier Reef tourism economy

Tropical Dollars initiative offers 2,500 vouchers worth $100 each for North Queensland residents to spend on Cairns and Great Barrier Reef tourism experiences.

February 1 2024: Big Red Group has partnered with the Australian and Queensland Governments to launch the ‘Tropical Dollars’ initiative today, supporting vital tourism recovery in the Cairns and Great Barrier Reef region following recent weather events. 

Utilising Big Red Group’s tech platform and well-known catalogue of Experience Oz experiences, the incentive will see 2,500 vouchers worth $100 each that North Queensland residents can spend on Cairns and Great Barrier Reef tourism experiences to help reinvigorate local businesses.

Announced by the Tourism Minister and Member for Cairns Michael Healy, residents are eligible to receive $100 off experiences and attractions when they spend a minimum of $200. The deals are available for travel until 30 April.

The launch of Tropical Dollars today follows a similar project supported by Big Red Group for the Gold Coast region in January, GC Summer FUNds. The project sold out in just six days and injected over $7 million into the local tourism economy.

Big Red Group Co-Founder and CEO David Anderson said Big Red Group is proud to once again use the Experience Oz tech platform to support tourism bounce back. 

“We’re proud to be supporting tourism recovery through the Tropical Dollars initiative.”

“Experience Oz was built to create an easy way for travellers to access the very best of what their destination has to offer – and the tech platform rolled out for this campaign offers deals that showcase the very best of Tropical North Queensland.”

“With 2,500 vouchers available, these experiences will be available to a broad audience – and we’re confident Australians will be keen to show their support for the local experience economy.”

Minister for Tourism, Michael Healy said the initiative is vital for restoring tourism, 

“Tropical North Queensland is such a jewel in our state and we’re committed to helping it shine again after the extreme weather.”

 “Tropical Dollars will not only benefit locals in this time of high cost of living pressures, but it will contribute to the recovery of our local tourism industry, building back the strength of this wonderful community.”

“It’s a great chance for locals to reacquaint themselves with all of the spectacular sights, tastes and sounds that this exceptional region is so well known for and to have a break after what’s been a very challenging time.

“And it is only phase one of this program, with more to come for North Queensland residents.

“It’s also so exciting to see Webjet offer such exceptional airfares. There’s never been a better excuse to get up here to Cairns, with cost of living at the forefront of everyone’s minds, these airfares won’t break the bank and will give welcome support to local jobs by bringing people to Cairns.”

Tropical Dollars deals will be available to collect at tropicaldollars.experienceoz.com.au