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The Experience
Network
We are the technology powering the largest experience network in Australia and New Zealand, with everything you need to connect a world of experiences to quality customers. Together we can deliver millions of life-enriching experiences and fill the world with stories, not stuff.
Our Brands
Discover Our Network
RedBalloon, Adrenaline, Experience Oz, and Everything NZ are the most recognised and trusted names in the Australian and New Zealand experience category. Each brand plays a distinct role—RedBalloon for gifting, Adrenaline for adventure, Experience Oz for family fun, and Everything NZ for Kiwi escapes. Together, they form a complementary portfolio with over 50% unprompted awareness and 40%+ preference, reaching millions annually. Powered by BRG’s unified platform, they deliver scale, speed, and seamless customer experiences—anchoring our mission to deliver an experience every second by 2030.
BRG’s wholesale network powers experience sales at scale—connecting curated supply from thousands of operators across 30+ restechs with over 100 distribution partners, from leading OTAs and membership groups to boutique tour operators.
Through a single contract and unified API, partners gain instant access to our full catalogue—spanning glamping, spa, dining, skydiving, and more. Delivered via the BRG Connect© orchestrator and developer portal, our APIs support content, availability, booking, and AI-powered discoverability tools.
Fast-growing and frictionless, BRG’s wholesale solution enables partners to expand reach, grow margin, and deliver unforgettable experiences to their customers and members—at speed and scale.
Experience operators are everything. We have more than 3000 different businesses in our network from attractions to tours, activities to dining, and getaways. Our job is to deliver quality customers, benefits, products, and services to support and grow the industry.
Tailored for tourism and experience operators, our eCommerce engine offers superior performance, and a more streamlined sales experience that integrates seamlessly with your ResTech. Grow your business with eCom today.
Are you an
Experience Operator?
If you operate a quality experience anywhere in Australia and New Zealand, we’d love to have you join our network. Our team is here to help you access quality customers via our brands and extensive wholesale distribution.
Benefits of joining the network include:
A one-stop-shop providing wholesale and retail distribution to a vast audience of 50M+ international and domestic visitors.
Multi-million-dollar marketing support driving awareness of experiences and demand for gifting.
A team of dedicated experience development managers on hand to support you every step of the way.
Market-leading storefronts, technology platforms, and brands to drive conversion and sales.
Sustainability
As the world’s largest wholesaler of ANZ experiences, it’s our responsibility to protect the natural environments, cultural diversity, and the heritage we showcase through the calibre of experiences we deliver. Our team is proud of the work we do, ensuring that all experiences can be inclusive and sustainable.
Connection to Country
We respect and protect the land, people, and environment in which our industry operates.
Less Stuff More Stories
Our growth and that of our partners can be driven through sustainable consumption.
Experiential Inclusion
Great experiences should be accessible for everyone.
Join
Our Team
“We want employees who are as excited about working with experiences as the customers who do them. That of course means that we have to have an employee experience that matches up. Our focus is on delivering an employee journey that connects, stretches and compels you to do your best work.”
Megan Roberts – Head of People and Culture
Our passionate team of experts live and breathe our purpose 'to shift the way people experience life'. This united belief is the foundation of our thriving workplace culture and the reason we have such great employee engagement.
Find Out MoreLatest
News
New Big Red Group report shows experience bookings are booming as travellers flocked to family-friendly adventures and sensory-rich escapes in Spring 2025.
Australia’s experience economy blooms once more as confidence returns for
BRG Experience Operator: Fastrack
From Start-Up to Speed: How Fastrack Experiences Accelerated Growth Through