Stories Archives - The Big Red Group

BRG Experience Operator: Peninsula Hot Springs

Peninsula Hot Springs: A Journey to Australian Wellness Destination

From Tokyo to Mornington Peninsula: A Vision Born in Hot Water

Twenty years ago, Peninsula Hot Springs emerged from what co-owner Charles Davidson calls his “epiphany moment” – a transformative experience in a Japanese hot spring that would eventually reshape Australia’s wellness tourism landscape.

It was 1992 when Davidson, then living in Japan, first stepped into the thermal waters of Kusatsu Onsen, a couple of hours outside Tokyo. As he lay in the outdoor pools, gazing up at the trees, a powerful realisation struck him: “Why don’t we have this at home?”

That moment of inspiration would simmer for years before becoming reality. A chance conversation over beer in Tokyo with the head of the Victorian State Office proved pivotal. When Davidson shared his hot springs dream, he learned about potential geothermal activity on the Mornington Peninsula – a revelation that would change everything.

What followed was a journey of discovery that challenged conventional wisdom. Japanese water scientists had told Davidson that Australia’s geological profile made hot springs unlikely. They were spectacularly wrong. Years later, what was found was natural thermal water, rich in minerals including selenium, magnesium, calcium, and potassium, that offers what Davidson describes as “your own natural pharmacy” – delivering health benefits for everything from arthritis and sports recovery to improved sleep.

Our Sales and Marketing Manager Hannah with Peninsula Hot Springs co-owner Charles Davidson

A Partnership That Transformed Tourism

From Peninsula Hot Springs’ early days, the partnership with Big Red Group has been instrumental in the destination’s growth and success. What began as a collaboration nearly two decades ago has evolved into one of Australia’s most enduring tourism partnerships, helping transform a visionary concept into a must-visit destination.

“We’ve been working together for 18 years,” Davidson reflects on the partnership that began when Peninsula Hot Springs was still finding its feet in the competitive wellness tourism market. The collaboration with Big Red Group’s RedBalloon platform, provided crucial exposure and accessibility that helped establish the hot springs as a premier experience destination.

This partnership has been more than transactional – it’s been transformational. Through Big Red Group’s network and expertise in experience marketing, Peninsula Hot Springs has been able to reach audiences who might never have discovered the thermal wellness haven tucked away on the Mornington Peninsula. The collaboration has facilitated growth from a local wellness retreat to a nationally recognised destination that attracts visitors from across Australia and internationally.

Peninsula Hot Springs has been a cornerstone of Big Red Group’s hallmark seasonal campaigns, leveraging peak gifting moments to drive significant business growth. During Christmas and Mother’s Day periods, the partnership has consistently delivered exceptional results, with these campaigns becoming crucial revenue drivers for the thermal destination.

The strategic timing of these campaigns aligns perfectly with consumer behaviour, targeting moments when people are seeking meaningful, memorable gifts. With the rising trend of wellness tourism and consumers increasingly prioritising mental health and self-care, the thermal wellness experience appeals particularly to those looking to give the gift of relaxation and wellbeing to loved ones.

“Our partnership with RedBalloon is a truly collaborative one, together, we’re sharing the benefits of geothermal bathing, nourishing dining, and wellness experiences with a wider audience. By aligning on what guests value most, we’re creating more opportunities for guests to relax, reconnect, and experience the healing power of nature.”
Caitlin Tepper, Tourism Partnerships Manager, Peninsula Hot Springs

Beyond Relaxation: The Philosophy of Accessible Wellness

Peninsula Hot Springs opened in 2005 with a vision that extended far beyond simple relaxation. Davidson’s concept of “accessible wellness” stands in stark contrast to expensive wellness retreats that can cost thousands of dollars.

“It’s not wellness for the individual,” Davidson explains. “It’s very much a ‘we’ experience rather than a ‘me’ experience. You can enjoy it with friends, families, and partners. It’s about socialising better, enjoying life connections with nature, yourself, and each other.”

This philosophy is reflected in the facility’s design, which incorporates elements from Davidson’s travels to over 50 countries. Visitors can experience Chinese reflexology walks, Scandinavian-style sauna-to-cold plunge contrasts, Turkish and Moroccan hammams, and Nepalese showers – creating a space where people from any culture can find familiar elements while discovering new ones.

The Science of Thermal Wellness

The Peninsula Hot Springs experience is built on extensive research into wellness in hot spring environments. Davidson identifies seven key elements: relaxation, movement, nutrition, sleep, mindfulness, sensory connection, and creativity.

Guided experiences like the “fire and ice” therapy aren’t just about temperature contrast -they’re educational journeys that explore the physiological and psychological benefits of thermal therapy.

Guests learn about body chemistry, nutrition, and gut health while experiencing the treatments. “We have guides who take people through it and explain why it’s physiologically good, why it helps your mind, how it works with your body chemicals,” Davidson notes.

A Cultural Bridge Through Bathing

Peninsula Hot Springs incorporates Japanese concepts of relaxation and awareness through what Davidson describes as a three-stage journey inspired by traditional onsen culture. The experience begins with “ahh” – that initial moment of surprise and thermal bliss as your body settles into the warm mineral waters. This evolves into “inner” – a heightened state of awareness where you become truly present in your surroundings, feeling the water, sensing the environment around you. Finally comes the “aha” moment – when deep relaxation unlocks creative pathways and expanded consciousness, allowing new insights and perspectives to emerge.

This carefully crafted progression from physical comfort to mental clarity reflects the deeper purpose behind Peninsula Hot Springs: creating a space where people can disconnect from daily stresses and reconnect with themselves and their companions.

Community Impact and Social Responsibility

Beyond its role as a wellness destination, Peninsula Hot Springs actively supports the local community through programs like “Winter Warmers,” which provides free day experiences for homeless individuals in partnership with organisations like the Salvation Army.

“We got a letter from the Salvation Army saying that some of the people were going home,” Davidson shares. “They found that this random act of kindness gave them new strength to face whatever made them homeless.”

The facility’s commitment to environmental sustainability is evident in its exclusive use of indigenous plants, creating gardens that naturally thrive in the local climate while supporting native ecosystems.

Stories of Transformation

Perhaps most meaningful to Davidson are the personal stories of transformation. He recalls a woman with severe rheumatoid arthritis who couldn’t close her fingers or hold a steering wheel properly. After hours in the thermal pools, she stopped crying halfway down the driveway – she was holding the steering wheel without pain for the first time in years.

“She ended up moving to the region,” Davidson notes, illustrating the profound impact thermal therapy can have on quality of life.

His favourite sight remains multi-generational families sharing the pools together – great-grandmothers, grandmothers, mothers, and babies all connected in the warm mineral waters, creating what he calls “a place where people can feel at home and build on the love of generations.”

Ready to grow your experience business like Peninsula Hot Springs?

Peninsula Hot Springs’ partnership with Big Red Group has been instrumental in transforming a visionary concept into Australia’s premier thermal wellness destination. Through our platform and marketing expertise, we’ve helped them reach new audiences, drive bookings, and establish themselves as a must-visit experience.

If you’re an experience operator looking to expand your reach and grow your business, we’d love to explore how we can partner with you. Discover how Big Red Group can help showcase your unique experiences to thousands of potential customers across Australia and New Zealand.

Become a Partner Today

BRG Experience Operator: Melbourne River Cruises

From Family Cruises to Dog-Friendly Innovation: How Melbourne River Cruises is growing Melbourne Tourism

A Legacy of Excellence on the Yarra

For over four decades, Melbourne River Cruises has been offering visitors and locals alike a unique perspective of one of Australia’s most vibrant cities. As a family-owned business with deep roots in the Melbourne tourism scene, they’ve mastered the art of providing memorable experiences that showcase the city from its most flattering angle – the water.

“The Yarra River flows through the heart of Melbourne, providing uninterrupted views of iconic landmarks, from the stunning skyline to historic bridges,” explains the Melbourne River Cruises team. This distinctive vantage point has been key to their success in a competitive tourism market, offering tranquillity paired with spectacular views.

The Power of Partnerships

Melbourne River Cruises’ partnership with Big Red Group stands apart in terms of impact and strategic alignment, particularly during challenging times. What started as a business relationship became a lifeline during one of tourism’s most difficult periods.

“What really solidified the partnership was the impact of COVID-19,” explains the team. “With no international tourists for over two and a half years, RedBalloon played a key role in helping us reach local customers during that time, and their support made a real difference in keeping our cruises going through a very challenging period.”

The results have been transformational, particularly during key holiday periods when the gifting market becomes an increasingly important revenue stream.

“Being listed on platforms like RedBalloon and Experience Oz has had a very positive impact on our bookings and overall business growth,” the team confirms. “Taking part in the recent Christmas campaign was a highlight, as it significantly boosted our visibility and attracted both local and international guests looking for unique holiday experiences.”

“Partnering with Big Red Group has helped us reach new audiences and grow our brand. Their platform boosts our visibility, attracting more customers and increasing bookings. This aligns with our overall business growth planning. Being part of their marketing campaigns keeps us competitive and supports our long-term growth by ensuring more people discover and experience Melbourne River Cruises.”

Opening New Markets Through Partnership

“Since teaming up with Big Red Group, we’ve seen a shift in the types of customers we attract, particularly in the gifting market,” explains the team. “The platform has opened up new opportunities for us to connect with customers looking for unique and memorable gift experiences, such as gift vouchers for our cruises. This has been especially popular during holiday seasons and special occasions, as people seek thoughtful, experiential gifts for their loved ones.”

From an operational perspective, the seamless integration between platforms has eliminated common pain points that often frustrate both operators and customers. Customers who book through RedBalloon or Experience Oz are automatically entered into Melbourne River Cruises’ reservation system, minimising double-booking issues and administrative overhead that often plague multi-channel booking systems.

Experiences that Appeal to Everyone

Whether you’re a local Melburnian or an international visitor, Melbourne River Cruises has designed experiences to captivate all audiences. Their daily sightseeing cruises come in convenient 1-hour or 2-hour options, while their Williamstown ferry provides a relaxing route to one of Melbourne’s most charming coastal suburbs. The company has also developed dining experiences including Lunch Cruises, Dinner Cruises, and a Bottomless Brunch Afloat experience.

“We take great pride in our deep understanding of customer service and cultural awareness, ensuring we cater to the diverse interests and expectations of all our guests. Our team is dedicated to providing exceptional service, whether our guests are joining us for a relaxed sightseeing cruise or an elegant dining experience.”

Going to the Dogs (In the Best Way Possible)

In a move that perfectly demonstrates their commitment to innovation and customer satisfaction, Melbourne River Cruises introduced one of their most popular and unique offerings: dog-friendly cruises. Understanding that pets are family members too, they created an experience that allows guests to enjoy Melbourne’s beauty without leaving their furry companions behind.

“We introduced dog-friendly cruises because we know how important pets are to their owners, and we wanted to offer a way for people to enjoy the beauty of Melbourne from the water without having to leave their furry friends behind,” explains the team.

The response has been overwhelmingly positive. “It’s been heartwarming to see how excited dogs are to join their families on board,” the team shares. “The positive feedback we receive from pet owners highlights the unique experience we’ve been able to offer.”

This initiative not only opened a new market segment but also reflected the company’s adaptability and awareness of evolving customer preferences. For experience operators looking to expand their audience, Melbourne River Cruises’ pet-friendly approach offers an inspiring example of how understanding your customers’ lifestyles can lead to exciting new business opportunities.

Of course, safety remains paramount – dogs must be kept on leashes, owners must ensure their pets are well-behaved, and the company reserves the right to deny boarding if necessary. This balance of innovation and responsible management exemplifies the thoughtful approach that has kept Melbourne River Cruises thriving for decades.

Meet Shelby – official model for Melbourne River Cruises pet friendly cruises.

The Secret to Sustained Success

What has kept Melbourne River Cruises at the forefront of Melbourne’s tourism industry for so long? Their answer is refreshingly straightforward: continuous improvement and team culture.

“The driving force behind Melbourne River Cruises’ growth has been our constant commitment to the continuous improvement of our products,” they explain. “We’re always looking for ways to enhance our offerings, whether through expanding our cruise options, improving customer service, or introducing new experiences that align with the needs and expectations of our guests.”

This philosophy extends to how they handle customer feedback, which they review and respond to daily. It was this attentiveness that led them to upgrade their audio commentary system based on guest suggestions – a change that significantly enhanced the overall experience.

“Our strong team culture plays a crucial role, creating a welcoming atmosphere that keeps guests coming back,” adds the team. “Additionally, our ongoing efforts to stay connected with the broader tourism industry and innovate our product offerings have helped us maintain relevance and stand out in a competitive market.”

This commitment to their team translates directly to customer experience, with staff retention rates above industry average and consistent positive feedback about the crew’s knowledge and friendliness.

Looking to the Future

As Melbourne River Cruises continues to evolve, they remain excited about their ongoing partnership with Big Red Group. “We’re excited to keep growing with Big Red Group by our side!” the team enthuses. “Their expertise in experience-based tourism, along with their wide-reaching platform, allows us to strengthen our presence in the market.”

The partnership’s success is evident in real-world results: Melbourne River Cruises has become one of the top-booked experiences at the newly launched Experience Oz Booking Desk in Melbourne’s Visitor Hub. This physical presence in the heart of Melbourne’s tourism district provides another touchpoint for visitors to discover and book their river cruise experiences, complementing the digital platforms and creating a seamless omnichannel experience for customers.

“Having a presence at the Melbourne Visitor Hub through the Experience Oz Booking Desk has been fantastic,” notes the team. “It puts us right where visitors are making their Melbourne experience decisions, and the booking desk staff really understand our product and can recommend the right cruise for each customer.” For visitors to Melbourne, the Experience Oz Booking Desk offers expert local knowledge and the convenience of booking multiple experiences in one location, check it out on your next visit if you’re planning your Melbourne itinerary.

Their journey from a small family business to a cornerstone of Melbourne tourism demonstrates that with the right approach and partners, even the choppiest waters can be successfully navigated.

Ready to Grow Your Business with RedBalloon?

Melbourne River Cruises’ success highlights the real impact of partnering with RedBalloon and Experience Oz. By joining the Big Red Group network, they’ve overcome challenges, reached new audiences, and taken their business to the next level. And your business can too.

As an experience operator, your focus is on delivering unforgettable moments. That’s where we come in. We take care of growing your visibility and driving demand, so you can keep doing what you do best.

Whether you’re a long-standing business or just getting started, our platform helps operators across Australia grow through increased bookings, targeted marketing, and real support.

Become a Partner Today >

BRG Experience Operator: Botanic House

From Garden to Plate: How RedBalloon and Botanic House Serve Up Unforgettable Dining Moments

From Tokyo to Mornington Peninsula: A Vision Born in Hot Water

What distinguishes Trippas White Group in Australia’s hospitality landscape is their exceptional portfolio of venues that are destinations in their own right. From the Royal Botanic Gardens Sydney to the Yallamundi Rooms at the Sydney Opera House, Taronga Zoo, the National Gallery of Australia, and the Australian War Memorial – each location offers a unique story deeply connected to place, history, and culture.

“Our unwavering focus is on crafting bespoke dining and event experiences that honour the essence of these surroundings,” explains Hoanh, General Manager of Botanic House. “Whether you’re dining with views over Sydney Harbour or hosting an event surrounded by Luscious trees in the gardens, every detail is designed to create lasting memories.”

Spotlight on Botanic House: Where Nature Meets Culinary Excellence

Among their impressive collection of venues, Botanic House stands as a shining example of the Trippas White Group philosophy. Nestled in the heart of Sydney’s Royal Botanic Gardens, this hidden gem offers an experience that feels “discovered rather than visited.” Guests meander through lush greenery, past ancient trees and blooming flowers, arriving at a stunning pavilion with breathtaking views of the gardens and Sydney Harbour.

In partnership with renowned chef Luke Nguyen, Botanic House offers a menu that seamlessly blends Eastern flavours with native Australian elements – each dish reflecting the vibrant botanicals and colours of the surrounding gardens.

“Our vision at Botanic House has always been to turn dining into a true sensory experience – where every dish connects guests to the beauty of the gardens and the richness of native ingredients. My cooking blends Vietnamese roots with an Australian ingredients & local produce, and it’s incredibly rewarding to see this captured so well and shared through important partnerships with platforms like RedBalloon.”
Luke Nguyen – Culinary Director, Botanic House

Chef Luke generously shares one of his signature recipes – Beef Tossed with Wild Betel Leaf and Lemongrass: Bò Xào Lá Lốt.

At Botanic House, Ambassador Chef Luke Nguyen draws deep inspiration from his heritage, crafting dishes that celebrate the vibrancy of Vietnamese cuisine through the lens of Australia’s finest local produce. His approach is rooted in tradition yet reimagined with creativity, shaped by a lifetime of culinary exploration and a passion for storytelling through food. This dish embodies Luke’s signature style – bold, fresh, and authentically personal.

Download recipe here >

“We’re incredibly proud of our ongoing partnership with RedBalloon. Year on year, they’ve consistently delivered strong results across lunch, dinner, and picnic experiences at Botanic House. Since 2021, we’ve seen steady growth and renewed engagement, with RedBalloon playing a key role in reconnecting guests with our venue. What began as a modest stream of bookings has evolved into a powerful driver of awareness and visitation. The partnership has gone from strength to strength, and we’re excited to see it continue to flourish.”
Trippas White Group

Sustainability at the Core

For Trippas White Group, sustainability isn’t merely a trend but fundamental to their operations. At Botanic House, every menu features carefully curated seasonal, locally sourced ingredients, supporting regional farmers and producers who share their commitment to ethical practices.

“We see the Royal Botanic Gardens not just as our backdrop, but as our muse,” Hoanh shares. This philosophy extends beyond the plate – from personalised service to event hosting, they create experiences that feel intimate, thoughtful, and deeply connected to nature.

Responding to evolving customer preferences, they’ve expanded their offerings to include refined hamper options, allowing guests to enjoy their culinary creations while picnicking on one of the many picturesque lawns within the gardens. This adaptation reflects their commitment to value and meeting changing customer needs.

The Big Red Group Partnership: Two Decades of Shared Growth

The 20-year partnership between Trippas White Group and Big Red Group stands as a testament to the alignment of core values between both organisations. “Both Trippas White Group & Big Red Group have a lot of similarities as we both deliver tailored experiences for our patrons,” says Hoanh, General Manager.

This collaboration has significantly expanded their market presence year after year, with experiences tailored to market needs. The partnership has been particularly valuable in introducing new customers to Trippas White Group venues through gifting experiences – creating a powerful word-of-mouth engine that drives continued visitation.

What Makes the Difference?

When asked what makes the customer experience so special, Hoanh, points to their attentive staff who excel at accommodating dietary needs and recognising special occasions. This attention to detail, combined with the stunning venues and exceptional cuisine, creates the memorable experiences that generate consistently positive feedback from Big Red Group customers.

For Trippas White Group, the partnership with Big Red Group offers unique value through expanded market reach to audiences beyond their traditional channels. They particularly appreciate Big Red Group’s quick response times, proactive product promotion, and true partnership approach.

“We’re not just another listing in their catalogue,” they emphasise. They appreciate that the Big Red Group team champions the Trippas White Group venues, understands the unique value proposition, and actively works to showcase their experiences to the RedBalloon audience. This collaborative approach has transformed what could have been a transactional relationship into a genuine strategic partnership that has flourished for over two decades, driving mutual growth and delivering exceptional experiences to customers across Australia.

Our RedBalloon gifting pages have seen a 70% increase in revenue over the past year, highlighting our leadership in the gifting market.

Through venues like Botanic House, Trippas White Group shows how authenticity, attention to detail, and a deep connection to place can create hospitality experiences that truly stand apart – making them an ideal partner for Big Red Group’s experience platforms.

“Our partnership with RedBalloon has opened doors to customers we may never have reached otherwise. The platform understands how to tell our story and connect us with people seeking the exact experiences we offer.”
Trippas White Group

Ready to Grow Your Business with RedBalloon?

The success of Botanic House and Trippas White Group demonstrates the transformative potential of partnering with RedBalloon. For hospitality venues and experience providers looking to expand their reach, tap into new customer markets, and benefit from a proven marketing experience platform, the opportunity is huge.

Start expanding your reach with Big Red Group and join successful partners like Trippas White Group. Discover how our experience platforms can help showcase your unique offerings to a wider audience.

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Big Red Group partners with the City of Melbourne

Big Red Group to head up City of Melbourne’s new tourism booking service Our partnership with the City of Melbourne

Thursday, 27 February, 2025 (Melbourne, Australia) – After a competitive tender process, The City of Melbourne is excited to announce its partnership with Big Red Group on its new tourism booking service, making it easier for visitors to explore the city.

Designed with the 14.9 million tourists who visit Melbourne annually, the Experience Booking Desk run by Experience Oz will make it easier and more enjoyable to explore everything Melbourne and Victoria has to offer.

Located at the Melbourne Visitor Hub at Melbourne Town Hall, the new service expands on the hub’s offerings, providing visitors with the ultimate one-stop shop to experience Melbourne, from guided tours to transport services, and local attractions.

The Desk will be staffed by friendly local experts, who will provide free detailed recommendations, tailored itineraries, and on-the-spot bookings for a range of activities and experiences, whether they’re accomplished travellers, Melbourne locals, or first-time tourists.

Key services offered at the new Experience Booking Desk include:

Tour Bookings: Explore Melbourne’s celebrated sites and hidden gems with curated walking tours, bus tours, day trips, and cultural experiences led by knowledgeable guides.
Transport Assistance: Get support with all your transport options, including airport transfers, public transport passes, car rentals, and ride-sharing services as well as your wider booking needs.
Attraction and Event Tickets: Reserve tickets for Melbourne’s top attractions, experiences, events, and festivals, including galleries, museums, sporting events, and live performances.

According to the City of Melbourne’s latest Melbourne Economy Snapshot, Melbourne is Australia’s number one city for interstate spending and visitors, providing significant opportunities for local businesses to thrive. The Snapshot also revealed that between September and December last year, international and interstate visitors generated two-thirds of Melbourne’s total visitor spend.

City of Melbourne Lord Mayor Nick Reece said:

“We are thrilled to partner with Big Red Group to offer this new service to the more than 14.9 million visitors who visit Melbourne each and every year.”

“Our friendly team of experts at the Melbourne Visitor Hub already deliver top-tier services to travellers – offering local insights and the best ways to discover Melbourne like a true Melburnian.”

“As Australia’s top city for interstate spend and visitors, the new booking desk will allow our local experts to provide more personalised itineraries and on-the-spot bookings to ensure visitors can enjoy a seamless, stress-free stay in our beautiful city.”

David Anderson, Co-Founder and CEO of the Big Red Group said:

“At Big Red Group we live and breathe our ethos of stories over stuff, which is why we’re delighted to work with The City of Melbourne to ensure visitors to the city have an experience they’ll cherish forever.”

“Being part of the hub also means we have a fantastic opportunity to spotlight the 45,000 small-business operators in Melbourne – 637 who operate in the state through the Big Red Group Network – and are ready and raring to share their passion for the city and all it has to offer.”
Visitors can access the Experience Booking Desk by visiting the Melbourne Visitor Hub at Melbourne Town Hall. For more information, visit the City of Melbourne.

BRG Experience Operator: Glaze Galleria

Shaping Success: How a Small Pottery Studio Built Community and Thrived with Big Red Group

In the heart of Drummoyne, Sydney, nestled among bustling shops and cozy cafes, lies a gem of creativity: Glaze Galleria. Opened in 2021, this pottery studio began as a simple dream – a way to bring people together, share the joy of clay, and build a community around the art of pottery.

From Garage Hobbyist to Studio Owner

For Bruna, the founder of Glaze Galleria, pottery started as a personal passion – a hobby she practiced at home. “I began in my garage,” she recalls. “But I wanted to do more. I thought, if I open my own studio, I can create a space for classes, work on my own pieces, and still get to play with clay.”

The leap from hobbyist to business owner didn’t happen overnight. Bruna spent weekends at local markets, selling her handmade ceramics. Customers frequently asked the same question: “When are you going to offer pottery classes?” The question stuck. Bruna decided to stop wondering and start planning. Armed with a kiln, a small but inviting space, and a lot of determination, Glaze Galleria officially opened its doors in May 2021.

A Studio with Heart

At Glaze Galleria, pottery isn’t just about making something beautiful – it’s about creating connections. The studio offers a variety of experiences, from beginner wheel throwing classes to custom ceramic workshops. For Bruna, the joy of pottery lies in watching people discover the art of working with clay.

But like many small businesses, the early days weren’t without challenges. Demand was unpredictable – some weeks were packed, while others were quiet. Balancing bookings, managing schedules, and maintaining steady revenue was a constant juggling act.

The Solution was with Big Red Group

A couple of years into running her studio, Bruna started looking for ways to smooth out the ups and downs. That’s when she remembered RedBalloon by Big Red Group, a platform she’d heard about before. “It felt like the right time to give it a try,” she explains.

What attracted her was the low-risk model. “I liked that I only paid when someone booked – it was very attractive to me,” Bruna says. Partnering with Big Red Group’s RedBalloon was transformative. By partnering with a platfrom that specialises in gifting experiences, Glaze Galleria reached an entirely new market.

“It’s been amazing to see my pottery classes being gifted to people,” Bruna shares. “It brings in customers who might not have found me otherwise.”

New Audiences, New Opportunities

RedBalloon helped Glaze Galleria connect with people who might not have found the studio otherwise. “It’s opened up a whole new audience for me,” Bruna shares. “What’s great is that those customers often come back for another course – or even become regulars. It’s such a great way to bring people through the door without spending a lot on advertising that might not work.”

What stood out most to Bruna was how Big Red Group goes beyond simply selling her experiences. “In a recent meeting with my Market Manager Amy Vickers, she mentioned Big Red Group has a new eCom Solution that can help grow my direct bookings,” Bruna recalls. “The fact that they’re leaders in the market means they have expertise across different areas that can really support my business. It’s not just about listing my experiences – they have tools and knowledge that help me grow in other ways too.”

This holistic approach, combined with RedBalloon’s reach, has been a game-changer for Glaze Galleria, helping the studio thrive in ways Bruna hadn’t expected.

Unlocking Long-Term Growth with Big Red Group’s Expertise

Beyond the successful growth in bookings, partnering with Big Red Group offers long-term growth opportunities that extend far beyond just listing on the platform. The team’s deep industry knowledge and extensive network provide suppliers with the resources they need to scale. With access to Big Red Groups massive, engaged audience and targeted marketing strategies, businesses are not just getting short-term visibility – they’re positioning themselves for sustained success.

By leveraging Big Red Group’s innovative tools and cross-channel marketing expertise, partners can tap into a powerful combination of reach and personalised support, ensuring that their business continues to flourish long after their initial listing.

Looking Ahead

With a steady stream of bookings and an ever-growing community of pottery lovers, Glaze Galleria is thriving. “It’s given me the freedom to focus on what I love – teaching pottery and creating new experiences for people,” Bruna says.

For other small businesses considering a partnership with RedBalloon, Bruna keeps it simple: “Give it a go. You have nothing to lose, and the potential to reach people you wouldn’t have otherwise is huge.” From a home hobby to a thriving studio, Glaze Galleria’s journey is a testament to the power of passion, community, and finding the right support to grow!

Ready to Grow Your Business?

If you’re an experience operator ready to expand your reach, connect with new customers, and unlock exciting growth opportunities, start a conversation with us today. Let’s explore how Big Red Group can help your business thrive, just like it did for Glaze Galleria.

Join The Network >

Case study: Sydney Seaplanes

Scenic flights & fine dining

Sydney Seaplanes is a business that specialises in aviation, tourism and hospitality; all industries that suffered terribly during prolonged lockdowns and border closures. Sydney Seaplanes was able to benefit from Big Red Group’s extensive domestic sales and distribution channels as well as marketing initiatives throughout 2020 and 2021 to maintain strong sales throughout this period.

Following the pandemic, the Sydney Seaplanes business incurred a substantial and unexpected cost to get one of their largest aircraft airborne. With little trade during COVID, the organisation were in a less than ideal place to handle the expense. Big Red Group were able to assist with the purchase, instantly increasing inventory by 33% whilst branding a Seaplanes aircraft with RedBalloon livery, and working towards product, marketing & distribution improvements that will benefit both parties over the long term.

Aaron Shaw, Sydney Seaplanes owner says “Prior to this engine part replacement being installed, a major company asset, being a $3m seaplane was languishing in a hangar in Wollongong. Big Red Group’s cash injection allowed us to immediately get the aircraft back in the air and integrated into our fleet, adding significant capacity to sales as a result and enabled us to meet and benefit from the tail-end of summer demand. Going forward Sydney Seaplanes is now back at full fleet capacity which we hope to need as domestic and inbound tourism rebounds.”

Stephen Blake, Head of Supply at Big Red Group adds “Aaron & his team have been close partners for Adrenaline, Experience Oz and RedBalloon for over 15 years. Sydney Seaplanes is an iconic must-do experience for all Sydney-siders and beyond, and we are delighted to be able to help the brand cater for growth in demand after such a tough trading period.”

RedBalloon’s online marketing activities, promoting Sydney Seaplanes products and services were very well received, particularly given our internal marketing spend and resources were so massively reduced throughout covid.

Blake summarises: “We’re incredibly excited to enter this new phase of partnership and to promote the innovative new packages on offer with our close partner, Sydney Seaplanes”.

Partnerships Strengthened Through the Pandemic

Post Pandemic Revival of Hospitality Experiences for Trippas White Group

A partner of Big Red Group for 15 years, Trippas White Group offers incredible dining, entertainment and hospitality experiences across beloved Australian venues; managing 35 premium bars, restaurants, cafes, and event spaces; and delivering on-site catering and management services.

Throughout the pandemic, Australian hospitality venues and dining experiences had the unavoidable and strenuous task of maintaining their businesses amongst state lockdowns and ever-changing restrictions.

As the pandemic began in 2020, General manager of tourism services at Trippas White, Troy Parry forecast the likely challenges hospitality businesses would face. Despite these challenges, they were optimistic and have managed to navigate uncertain times to make it through.

Two years on, Trippas White Group reflects on the highs and lows of the pandemic, with Jay Yip General Manager of Tourism Trade Development explaining “The highest point for us was the opening of borders, and the lowest point was the lack of clear direction on management of COVID outbreaks.” The unprecedented nature of the pandemic caused confusion; “Uncertainty, including the amount of misinformation out there undermined consumer confidence. It is not just opening and closing for hospitality businesses.”

Jay Yip further explored why these sporadic closures had an impact on hospitality venues in particular; “We serve food so to open is also about prepping the food, it was heartbreaking getting everything together and then suddenly closing again.”

These challenges made Trippas White Group more determined to succeed, with 2022 seeing a big change in the external environment, and many restrictions easing. “International queries and bookings are starting to come in, we are now working to get venues up to speed to be able to open and trade at pre-pandemic rates.” said Yip.

With strategic planning and communication, they continue to thrive, with lessons to be learnt from the pandemic “Always have a plan B, C and D and remember communication is key to maintaining, building and developing strong relationships.”

The relationship that Trippas White Group and Big Red Group share speaks volumes. This was apparent throughout the pandemic, as soon as restrictions allowed, Big Red Group maximised the opportunity to enjoy Trippas White Group’s beautiful venues, hosting various Roadshows and Christmas Parties at the stunning Terrace on the Domain.

Through maintaining strong communication, providing bespoke funding support, and working collaboratively with the Trippas White Group, Big Red Group has taken the partnership to new levels.

“Throughout the pandemic, the dining category has suffered more than most, with an unpredictable supply chain, staff shortages, and sudden closures. We’re delighted to provide some certainty for Trippas White in terms of guaranteed bookings, as well as running events and developing innovative and exclusive product across their group” said Stephen Blake, Head of Supply, commenting on the partnership.

Yip agrees, “Big Red Group has been a great supporter to many Australian businesses by keeping a team working. Through their insights we managed to find ways to pivot our business with new products that can withstand restrictions except a lockdown.”

Yip continues, “Working with Big Red Group has allowed us to extend our market reach quickly and easily.”

It’s through the hard times that partnerships really come to the fore, and the mutual benefits that this partnership continues to deliver, will ensure it thrives well into the future.

Growing the Experience Marketplace

Fastnedge on Leading Big Red Group’s Tech Transformation

Since its inception in 2017, Big Red Group has grown to become the largest experience marketplace across Australia and New Zealand. Its growth has been fuelled both organically, and through bringing strategic acquisitions into its portfolio of leading experience brands.

Integration of those acquisitions have presented both operational challenges and unique opportunities. Whilst RedBalloon was the flagship experience brand first acquired by Big Red Group, the addition of Lime&Tonic and Adrenaline have bolstered the company’s reach to diverse audiences with different experience preferences. With very little brand overlap, these acquisitions have been fundamental to Big Red Group’s growth trajectory, which even throughout the pandemic, has been significant.

One of the great challenges of any acquisition is the integration of tech platforms, a challenge which Big Red Group is currently tackling head on as it undertakes a significant operational transformation which seeks to consolidate tech stacks and streamline efficiencies, unlocking the true value of each acquisition.

Leading the transformation is Big Red Group’s Chief Operations Officer (COO), Jemma Fastnedge, who joined RedBalloon when it was in its infancy in 2003. Over ensuing years, Fastnedge worked her way up from product management through to growing RedBalloon into one of Australia’s leading e-Commerce platforms, delivering double-digit growth year-on-year as the company’s Chief Executive Officer (CEO).

Following a short career hiatus focused on raising children, Fastnedge returned to RedBalloon to develop reward and recognition platform REDii, which was acquired by Big Red Group shortly after RedBalloon. Keen to continue a career within the fast-paced and constantly evolving world of e-Commerce, and aligned with Big Red Group’s company ethos in valuing experiences over material goods, Fastnedge joined the business.

Fastnedge immediately took the helm of Big Red Group operations, leveraging her extensive industry experience with an intrinsic passion to drive the company’s mission forward – to shift the way people experience life.

An outcome focused leader with inherent problem-solving skills, Fastnedge has continued to hone her craft over the past four years with Big Red Group, and is well placed to lead and embed the current transformational program of work. Surrounded by a high calibre team, and continually bringing new talent into the business to support operational growth, Fastnedge is excited at the outcomes ahead.

“Working in this sphere is so incredibly rewarding, to see the material difference we are delivering to the business every day, and knowing that we have the full support at the highest levels needed to execute. We have the remit, we have the funds, and we have the right team. It’s an exciting and truly pivotal time for the business.”

If there’s one thing Fastnedge could change? She would like to see more women embarking on STEM careers, with less than 20% of women comprising Australia’s ICT workforce. “I’d like to be able to positively influence and mentor more young women, helping them to understand the real-world opportunities in applying ICT skills into business. Sometimes you just need that one great mentor who can set you on the right path.”

As for Fastnedge’s own aspirations, what’s next beyond completion of the transformation program in 2022?

“That’s the wonderful thing about working for a growth business, you never know what’s around the corner, that’s what makes every day so interesting.”

For insights into a career at Big Red Group and to explore current roles, please visit: https://www.thebigredgroup.com.au/current-vacancies/

Google Integration

Big Red Group Integrates with Google for Activities Booking Links

Sydney, NSW – 24 September 2021

Now attractions & tour operators can work with Big Red Group experience brands Adrenaline and RedBalloon to show booking links on Google.

Big Red Group, the largest experience marketplace in Australia and New Zealand, today announced the launch of a new integration with Google, allowing attractions and tour operators to show free ticket booking links directly on Google Search.

This new functionality will help drive bookings by making it easy for users to click through and book tickets directly on Adrenaline and RedBalloon websites. Free ticket booking links mean that experience suppliers listed with Adrenaline and RedBalloon can show their offers to potential customers without needing to take part in paid advertising campaigns.

Google’s approach to Big Red Group came at an opportune time, with the integration augmenting Big Red Group’s focus on building strategic alliances and industry partnerships to benefit the thousands of suppliers that list experiences across its portfolio of brands. Google’s ‘Things to do’ was an ideal fit for Big Red Group that has the largest breadth and depth of experience products across Australia and New Zealand.

Big Red Group’s experience suppliers will benefit from the new channel to market, gaining crucial visibility in a competitive marketplace and the opportunity to increase bookings when products align with Google users searching for things to do by geographic location. Things to do is similar to Google’s current display features for hotels and flights, with ticket options ranked algorithmically based on a variety of signals, and users able to quickly compare products and purchase immediately through integrated sites such as Adrenaline and RedBalloon.

Big Red Group sees the Google integration as another step forward in its efforts to support and grow the businesses of its supply community, partnering more deeply with experience suppliers and digitally enabling them to expand their reach. As the experience marketplace continues to evolve, Big Red Group considers deep partnerships as essential to its future, increasingly working with government tourism entities and starting to invest directly into supplier businesses to bolster their operations.

Matthew Cavalier, Chief Growth Officer at Big Red Group concludes:

“Having both Australian owned brands, Adrenaline and RedBalloon integrating with Google on its Things to do program in Australia and New Zealand presents a unique opportunity for the experiences category and enhances our ability to expand our suppliers’ reach.”

Employee Benefits that Reflect the New Way of Working

The Great Discontent: Understanding Employee Attrition and Attraction

‘The Great Discontent’ has caused a revolution within the workplace; it refers to the lack of clarity organisations have had aligning values, benefits and initiatives to best suit their employees. Originally coined as ‘The Great Resignation’ by economists, studies have shown Americans were quitting their jobs at astronomical rates, with 7.6 million individuals handing in their notice to leave the workplace throughout 2021.

This is not an isolated issue, a worldwide survey of Microsoft global employees in 2021 showed that 41% of workers were considering quitting or changing their profession within the next year. This was attributed to out of touch leaders and the desire for flexible remote work to continue. To combat this, employees are being given opportunities that were once unavailable elsewhere, such as the hybrid model of office/home working, lower commuting costs, access to greater benefits and resources to support remote work.

This escalation can be attributed to the COVID-19 pandemic, which has ignited a rapid change in how employees work. Here in Australia, there has been a shift in how and where teams operate. The Australian Bureau of Statistics states that 37% of individuals now work from home at least once a week, compared to pre-pandemic, where only 24% were working from home.

This flexibility within businesses was once seen as a benefit, however during the current climate it has become a requirement. Big Red Group recognises that flexibility is the future of work, seeing continuous innovation and building upon this concept as vital to supporting and excelling the employee experience.

In line with enriching employees experience at work, Big Red Group has been breaking new ground, recently introducing the benefit of a ‘30 days work from anywhere’ model. Travelling has been off the table for almost two years for Australians. Many are craving a flight to foreign lands, to explore different cultures or reunite with loved ones. This benefit gives opportunities for this to become a reality.

Flexible working options have also opened the door for a more global and diverse workforce. Diversity in the workplace has an abundance of benefits for organisations. Research has shown that if an organisation embraces diversity, it benefits in the form of enhanced creativity, flexibility and problem solving. Big Red Group is embracing this new chapter of workplace experience by including the concept of ‘flexing public holidays’, allowing employees to personalise their time around cultural days that have meaning to them.

The objective behind Big Red Group’s benefits is to enable workplace culture to transform with a growth focused mindset aligning to its Employee Value Proposition (EVP) of Leadership, Connection and Growth. While the ‘new normal’ within these fluctuating times is yet to be defined, businesses must actively recognise and act upon changes in employee expectations and needs, to create a focused employee experience that empowers, enriches and engages their teams now and for later.

Businesses would be wise to note, that this discontent within the workforce has contrasting outcomes, which may lead to either great attrition or great attraction. And this presents a tremendous opportunity for those businesses that are forward focused.