Buy an experience from our network redballoon.com.au | adrenaline.com.au | experienceoz.com.au |
Our Mission
Powering the Experience Industry to deliver an experience every second by 2030.
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Our Platform
Our proprietary platform connects customers, suppliers, and partners across gifting, adventure, travel, and tourism enabling them to transact, grow, and thrive. With iconic brands like, RedBalloon, Adrenaline, Experience Oz, and Everything New Zealand, and thousands of partner storefronts, we reach over 50 million visitors annually.
Purpose-built through strategic acquisition and technical innovation, our platform enables suppliers to grow across gifting, direct bookings, wholesale distribution, and in-destination sales. It’s the only infrastructure in the industry that delivers true "only" multi-channel orchestration at scale.
With over 10 million experiences served, 3,000+ operators onboarded, and 99.95% uptime, BRG’s platform is built for reliability, reach, and revenue. It eliminates the fragmentation that holds back suppliers and marketplaces alike—bringing every distribution model into one unified system.
We are the experience network
Consumers discover and redeem through iconic brands like RedBalloon, Adrenaline, Experience Oz, and Everything New Zealand.
Operators gain autonomy, visibility, and scalable growth.
Partners and agents transact through white-label storefronts, APIs, and B2B tools.
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Our Network
We are Australia and New Zealand’s largest experience network.
RedBalloon, Adrenaline, Experience Oz, and Everything NZ are the most recognised and trusted names in the Australian and New Zealand experience category. Each brand plays a distinct role—RedBalloon for gifting, Adrenaline for adventure, Experience Oz for family fun, and Everything NZ for Kiwi escapes. Together, they form a complementary portfolio with over 50% unprompted awareness and 40%+ preference, reaching millions annually. Powered by BRG’s proprietary platform, they deliver scale, speed, and seamless customer experiences—anchoring our mission to deliver an experience every second by 2030.
BRG helps organisations reward, recognise, and reconnect through experiences that matter. Whether you're looking to boost employee engagement, celebrate milestones, or host unforgettable team events, our corporate solutions deliver impact at scale.
Through Redii, our recognition platform, businesses can build a culture of appreciation with peer-to-peer recognition, real-time analytics, and a customisable rewards catalogue—including RedBalloon experiences. For events and incentives, our Sales Team curates tailored group experiences—from wellness retreats to skydiving adventures—designed to inspire, unite, and energise teams.
With flexible gifting options, white-label programs, and nationwide coverage, BRG makes it easy to turn moments into memories—and recognition into results.
BRG’s wholesale network powers experience sales at scale—connecting curated supply from thousands of operators across 30+ restechs with over 100 distribution partners, from leading OTAs and membership groups to boutique tour operators.
Through a single contract and unified API, partners gain instant access to our full catalogue—spanning glamping, spa, dining, skydiving, and more. Delivered via the BRG Connect© orchestrator and developer portal, our APIs support content, availability, booking, and AI-powered discoverability tools.
Fast-growing and frictionless, BRG’s wholesale solution enables partners to expand reach, grow margin, and deliver unforgettable experiences to their customers and members—at speed and scale.
Experience operators are everything. We have more than 3000 different businesses in our network from attractions to tours, activities to dining, and getaways. Our job is to deliver quality customers, benefits, products, and services to support and grow the industry.
Tailored for tourism and experience operators, our eCommerce engine offers superior performance, and a more streamlined sales experience that integrates seamlessly with your ResTech. Grow your business with eCom today.
The smarter way to sell experiences to your guests and customers.
Local Agent is BRG’s scalable B2B storefront solution, built on the BRG Platform. It empowers hotels, tour desks, retailers, and suppliers to sell curated experiences instantly—via QR codes, white-label portals, or concierge dashboards. With no setup, no lock-in, and full control, agents earn commissions while accessing premium supply from thousands of experience providers across ANZ.
From AI concierge tools to bulk-buy vouchers, Local Agent delivers seamless onboarding, multi-language support, and real-time availability—Local Agent offers global distribution as part of our mission to deliver an experience every second by 2030.
Seasonal Experiences Index
Spring 2025
Australia’s experience economy blooms once more as confidence returns for Spring 2025
New Big Red Group report shows experience bookings are booming as travellers flocked to family-friendly adventures and sensory-rich escapes in Spring 2025.
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