Experience OZ partners with Tourism and Events Queensland
Big Red Group’s leading tourism brand Experience Oz has partnered with Tourism and Events Queensland to win over the “Been there, done that’s”, in their first co-marketing campaign.
Tapping into Tourism and Events Queensland’s wider campaign of ‘Queensland is Calling‘, Experience Oz was perfectly positioned to help target one of their key audiences, the ‘Been there, done that’s‘, those who felt they had seen everything QLD had to offer.
Running from 1 March until 6 April, the campaign concept focuses on ‘Experiencing Queensland like it’s the first time‘, using our diverse range of experiences to showcase how much Queensland truly has to offer. Alongside owned assets, paid media will be running across Search, Social, YouTube and Native, as well as being supported via Local Agent (our B2B) channel; in hotel screens across QLD, and within the Experience Oz Experience Centre in Surfers Paradise.
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