Adrenaline and TEQ Australia Partnership

Adrenaline Partners with Tourism Queensland to Win Intrastate and Interstate Tourism

In March 2022 the Adrenaline x TEQ partnership focused on winning both intrastate and interstate tourism dollars. Aiming to capture momentum around expected relaxed border restrictions and customer confidence increases.

The partnership’s aim was to drive incremental spend on Queensland adventures in-destination & prior to travel through Adrenaline’s easy to use live-availability booking functionality.

All campaign content promoted distinctly Queensland experiences to owned, earned & paid audiences across NSW, VIC & QLD driving incremental interstate and intrastate adventure travel.

The campaign also Instilled confidence in customers to book travel now with Adrenaline’s 5-year validity, free exchanges, and unlimited rescheduling.