BRG Experience Operator: Broken Bay Pearl Farm Australia

From the ocean floor to a national showroom  

How Big Red Group helped Broken Bay Pearl Farm share one of the country’s most extraordinary stories 

“You’ve been one of the most supportive and receptive OTAs we’ve worked with. It’s been really interesting to see how people engage with our product, and Big Red Group has been a big part of that.” – Julia Volz, Broken Bay Pearl Farm 

80 Years of Dedication  

In 1946, Dean Brown sailed north to The Kimberley and began his quest to cultivate some of the rarest pearls in the world. What followed was eight decades of dedication and restored hope, encompassed in an untold Australian story that deserved a much bigger audience. This is where Big Red Group came in. Through RedBalloon and Experience Oz, BRG gave Broken Bay Pearl Farm the platform, the reach, and the customer trust to turn a world-class hidden gem into a nationally discovered experience, connecting the Brown family’s extraordinary story with millions of experience-seekers who were ready to hear it. 

Four Ways to Step Inside the Story 

Every experience is anchored in the Hawkesbury River and the Brown family. Through these experiences, guests are able to step inside a living chapter of Australian history. 

Scenic Farm Cruise & Shell Top Showroom 

• Two hours on the water, learning how Akoya pearls and Sydney Rock oysters are grown from seed to harvest and from saltwater to something one would wear. 

Farm to Plate 

• A guided tasting of Sydney Rock, Pacific and Akoya pearl oysters straight from the paddocks, with hands-on shucking tips to take home. 

Oyster & Pearl Lovers Half-Day 

• Cruise the river, visit an active oyster lease, and finish with a tasting and shucking demo  

Grazing Lunch at the Shellar Door 

• A gourmet grazing spread with sweeping views of Spectacle Island, which is the perfect start or finish to any tour. 

The Differentiating Factor  

Broken Bay Pearl Farm offers guests an experience found nowhere else on the east coast of Australia. Pulling rare native Australian Akoya oysters from pristine waters, home to some of the world’s most sought-after pearls, the exclusivity of this remarkable stretch of the Hawkesbury is something guests feel from the moment they arrive. At its core, the farm operates with a deep commitment to environmental stewardship, with pearl farming practices that actively support and enhance the health of the marine ecosystem. 

These experiences are now easy to discover across RedBalloon and Experience Oz, they now reach customers who are actively searching for something they’ve never done before. 

The Partnership  

Broken Bay Pearl Farm and Big Red Group share a joined belief, that the right experience, shared with the right person at the right moment, genuinely changes how someone sees the world. 

BRG exists to grow the experience economy across Australia and New Zealand. Broken Bay Pearl Farm exists to share 80 years of one of the country’s most extraordinary stories. The fit was always natural.  

What the BRG Platform Delivers for This Operator: 

• Access to 50 million+ annual visitors across the BRG network 

• Placement alongside Australia’s most loved experiences 

• Brand trust through association with Australia’s leading experience marketplaces 

The Result 

Since partnering with Big Red Group, Broken Bay Pearl Farm has seen measurable growth across every metric that matters. 

232% revenue growth in 2025 since joining Big Red Group 

New audiences are discovering Broken Bay Pearl Farm for the first time through RedBalloon and Experience Oz. In 2025, the experience saw 232% revenue growth and a 32% increase in passenger numbers. This was driven by a reimagined experience format and a shift toward higher-value combo bookings. Momentum has carried into 2026, with revenue currently trending at 78% growth year-on-year. 

“Since working with BRG, revenue has shot up at least 70%. Last year alone we saw 232% growth.” – Julia Volz, Broken Bay Pearl Farm  

Ready to reach the customers who are already looking for you? 

The results speak for themselves as this is what happens when an exceptional operator finds the right platform. If you’re ready to reach new audiences, build lasting brand visibility, and connect with customers who are genuinely ready to say yes, we would love to talk.