BRG Experience Operator: Fastrack

From Start-Up to Speed: How Fastrack Experiences Accelerated Growth Through a 20-Year Partnership with Big Red Group 

The Perfect Match: When Motorsport Meets Experience Innovation 

In the early 2000s, Australia’s experience economy was just finding its gear. RedBalloon was only in its second year when Fastrack Experiences saw an opportunity that would transform both businesses forever. What started as a conversation between motorsport pioneers and gifting innovators has evolved into one of Australia’s most successful experience partnerships, delivering over 200,000 unforgettable moments and counting. 

Building Trust at Racing Speed 

The partnership began when Fastrack’s founders approached RedBalloon’s Naomi Simson with a bold proposition: bring authentic V8 racecar experiences to mainstream Australian consumers. It was a leap of faith for both parties – Fastrack was betting on the untapped demand for high-octane experiences, while RedBalloon was expanding beyond traditional experiences into adrenaline-fueled adventures.

“Twenty years ago, we approached Naomi Simson, after observing and being impressed by how quickly her new RedBalloon business was expanding,” recalls the Fastrack V8 Race founder. “That early partnership forged something special that grew exponentially as both businesses accelerated.”

Scaling Through Strategic Expansion 

The partnership’s success wasn’t accidental. When Big Red Group acquired Adrenaline in 2018, Fastrack was already part of the Adrenaline platform, and the acquisition opened the door to an even broader customer base across two complementary platforms. This expansion coincided with Fastrack’s own evolution from purely V8 experiences to include exotic European supercars featuring Ferrari, Lamborghini, and Lotus. 

The timing proved perfect. As road cars became increasingly automated and less engaging for driving enthusiasts, demand surged for authentic, challenging driving experiences. Fastrack’s investment in Gen3-inspired V8 Mustangs and European supercars gave Adrenaline customers compelling reasons to return and explore new thrills. 

The Numbers Tell the Story 

The partnership’s impact speaks for itself: 

• 200,000+ experiences delivered through Big Red Group platforms over two decades 

• Consistent 4+ star reviews maintaining top ratings across both RedBalloon and Adrenaline 

• Significant growth in female participation over the past five years 

• Growing international market presence, particularly among Asian and European tourists drawn to iconic Ferrari and Lamborghini experiences 

Beyond Transactions 

What sets this partnership apart is how it creates value beyond individual bookings. Big Red Group’s multi-brand ecosystem works naturally with Fastrack’s broad appeal. A customer purchasing a spa experience for their mother might discover a V8 driving experience perfect for their partner’s next birthday – expanding the gifting relationship and customer lifetime value. 

International Reach, Local Expertise 

Fastrack’s introduction of exotic supercars has particularly resonated with international visitors, with Ferrari and Lamborghini proving aspirational for drivers from Asia and Europe. Big Red Group’s role in driving inbound tourism has helped amplify this appeal, opening new markets for Fastrack’s expanded offerings. 

The partnership recently facilitated an experience for an Italian driver who spoke no English – demonstrating how world-class experiences transcend language barriers when delivered with expertise, passion, and most importantly, safety.  

The Partnership Formula for Success 

When asked what makes Big Red Group an ideal partner, Fastrack points to two critical factors: consistency and scale. 

“The BRG brands are well-established and specialise in gifting and adventure – both key motivators for purchasing experiences like ours.”

This alignment of brand values and customer motivations has created a sustainable foundation for long-term growth. 

Racing Toward the Future 

With over 15 million driver’s license holders in Australia, both partners see enormous untapped potential. Fastrack continues investing in premium vehicles and expanding to Australia’s best motorsport venues, including Mount Panorama Racing Circuit at Bathurst, Sydney Motorsport Park, and Sandown International Raceway. 

This two-decade journey demonstrates that strategic partnerships built on shared values and complementary strengths can create exponential value – transforming niche experiences into mainstream success stories while maintaining the authenticity that customers crave. 

Key Takeaways for Experience Partners 

Fastrack’s journey with Big Red Group offers valuable insights for other experience operators: 

• Start with authentic passion – genuine enthusiasm for your craft translates to customer satisfaction 

• Invest in quality consistently – from vehicles to venues to coaching, never compromise on the core experience 

• Embrace platform synergies – leverage cross-selling opportunities within established networks 

• Think long-term – sustainable partnerships are built on mutual growth, not just transactions 

• Stay adaptable – evolving customer preferences and market trends require continuous innovation 

Ready to grow your experience business like Fastrack Experiences? 

Fastrack’s partnership with Big Red Group has been instrumental in transforming motorsport experiences from niche offerings into mainstream bucket-list adventures. Through our platforms and marketing expertise, we’ve helped them reach over 200,000 customers and expand into new markets with exotic supercar experiences. 

If you’re an experience operator looking to expand your reach and accelerate your growth, we’d love to explore how we can partner with you. Discover how Big Red Group can help showcase your unique experiences to thousands of potential customers across Australia and New Zealand.