Big Red
Origins
“It’s a privilege to lead a purposeful organisation that uses technology to create connections and memories and delivers customers to thousands of small to medium businesses who shift the way we experience life in Australia and New Zealand.”
David Anderson, CEO & Co-Founder
Big Red Group was founded on a bold hypothesis: that Australia’s fragmented experience market could be unified under a single platform. Seven years later, we’ve proven the model—and built experience commerce infrastructure ready for global scale.
We’re the largest experience marketplace in ANZ, but scale is just the starting point. BRG has solved the entire experience lifecycle—from powering gifting to direct bookings, across wholesale distribution, and in-destination sales. Our platform connects thousands of operators with millions of customers across multiple channels, creating a flywheel of discovery, redemption, and repeat engagement.
Our consumer brands—RedBalloon, Adrenaline, Experience Oz, and Everything New Zealand—command over 50% unprompted brand awareness in Australia. With gifting and vouchering core to our business model, over one million vouchers for these brands circulate through our ecosystem on any given day. Our B2B infrastructure—Local Agent, BRG Connect—and a vast network of white-label storefronts enable scalable distribution and operational leverage.
Founded by David Anderson and Naomi Simson in 2017, BRG was built through strategic acquisition and relentless technical innovation. We integrated key players across gifting, adventure, travel, and wholesale—and rebuilt them on a unified, export-ready platform designed for velocity and margin.
Under David Anderson’s leadership as Group CEO, our executive team is focused on simplifying and democratising the experience economy for experience seekers, suppliers and partners alike.
This isn’t just about technology—it’s about economic enablement. Our platform supports thousands of small and medium-sized operators, helping them compete globally, grow sustainably, and fuel regional tourism and employment.
The result? Modular infrastructure powering thousands of partner storefronts, enabling operators to connect, transact, and grow. Proven in Australia’s digitally sophisticated market, and now expanding across Asia, the US, and Europe.
